Número Primo Douro - Reserve wine, red and white- Brand Identity

Número Primo

Douro is as special as a prime number.

Número Primo is a family’s common passion for Douro wine that, together with enologist Tiago Carvalho, took ancestral vines to make a wine for the future. A EQUIPA brought even more flavor to this wine with a prime brand worthy of its name.

A EQUIPA

Ana Freitas

Designer

Daniela Valdez

Brand Strategist

Isabel Goulard

Designer

Marta d'Avila

Designer

Mário Mandacaru

Creative Director

Cristina Gonçalves

Project Director

The name Número Primo (Prime Number or also, if the words are translated separately, Cousin Number), is a play with words that takes on several meanings. This can be the family ties of the 3 project creators and the mathematical expression that designates special and unique features that allude to the number of cousins and also the particularities of the wine.

Although heritage is a major factor in communication, the courage and the audacious vision of these three cousins allowed greater brand freedom, opening up a more creative path. We transformed the cousins’ winemaking ‘inexperience’ into a differentiating storytelling, with the right language and tone of voice.

Missão 360

A 360 Mission to protect the planet.

Missão 360 is an environmental educational project promoted by BIOND, the Portuguese Paper Industry Association, for children aged 6 to 12. A EQUIPA, in partnership with Sair da Casca, brought to life this important mission.