Get to know. Define. Develop. Communicate. The basis of our work relies on the comprehension and analysis of the universe and the context of the project. Only after we know the challenge in a sustained and structural way, can we define and create. With the acquired knowledge, we explore the possibilities to create a unique brand, with relevant and inspiring history.
– Benchmarking.
– Trends.
– Core targets.
– Stakeholders.
– Priority touch points.
– Motivation.
– Objectives and scope.
– Opportunities and Constraints.
– Expected results.
– Desktop Research.
– Kick off brief with main stakeholders.
– The definition of the brand's intangibles that translate its Unique Value Proposition, values and personality.
– The brand's verbal identity definition (Signature).
– Defining the visual identity.
– First approach to the graphic universe, including color and typeface study, conceptual imagery, support graphic elements for the brand's different environments.
– Defining the verbal discourse.
– Development tests for some of the priority touch points.
– Stationery/Digital templates.
– Website.
– Online/offline communication.
– Fleet.
– Other materials.