Maleo

At Maleo there is flexibility to shape the future.

The idea for the business started as a small office center, but with a big ambition: get to all new office types and ways of working, from remote to virtual. A EQUIPA pulled a chair, and worked on a new brand strategy, name and identity for this office center.

A EQUIPA

Isabel Goulard

Designer

Daniela Valdez

Brand Strategist

Marta d'Avila

Designer

Rita Dias

Designer

Francisca Carolino

Project Manager

Francisca Meneses

Project Manager

Luís Carvalho

Motion

Mário Mandacaru

Creative Director

Cristina Gonçalves

Project Director

M FOR FLEXIBILITY

The Maleo name translates the flexibility and capability for the unique adaptability of the company and space. The wordmark distinguishes itself by the unexpected transformation of the first letter, an ‘m’ so distinctive that it can be used as a symbol. The typeface is objective and direct, stripped of ornaments, conveying precision and friendliness.

BLACK AND WHITE, WITH ROOM FOR ALL COLORS.

Living in a very colorful environment, the Maleo brand uses black and white as their basic colors, guaranteeing an expressiveness as assertive as it is discreet.

Tangível

1+1?

Spark 2D and Tangível were well-known companies in the design, technology and innovations worlds, but they didn’t have a strong market positioning. Their merge led to the revision of their brand strategy, to the search for a unifying solution able to assert their presence in the national and international markets and with the potential for growth in other fields.