Francisca Meneses
Project Manager
Cristina Gonçalves
Project Director
Mário Mandacaru
Creative Director
Mafalda Quintela
Copywriter
Francisco Chatimsky
Diretor de Arte
João Belmar da Costa
Produtor Executivo
Maria Vasconcelos
Fotógrafa
In_fluentes em Inglês
Learning English with EQUIPA.
In celebration of 30 years of WSE, we created a multimedia communication campaign aimed at new generations, while honoring everyone who has learned English at this school in Portugal over the past three decades. The concept "If you're fluent in English, you're in_fluent" emphasizes the importance of English fluency for both personal and professional success.
We sought an art direction inspired by major editorial references, such as the covers of Forbes or Vogue, stepping away from conventional advertising standards. The styling, hair, and makeup were iconic, while still respecting the wardrobe codes of real people. Strong color backgrounds were used, with acting that represented the lives of these profiles, but with a bolder perspective. We also aimed to bring the vibe of an editorial photoshoot into the film pieces, using these moments as the foundation for our narrative and to showcase our “Influential.”
Films where the influencer universe is explored in a unique way. A "scroll" of the protagonists during a photoshoot, with a voice guiding us through the story. In a very editorial and elegant tone, with a touch of humor and a hint of provocation. A campaign aimed at celebrating the students and WSE, with a distinctive tone and plenty of character.
A multimedia campaign with 4 films for TV and cinema, social media, billboards, and outdoor advertising.
Portugal Concept Store
A brand made from our lines.
The Portugal Concept Store brand was created for the promotion and exposure of brands of Portuguese origin. Under the concept Crafted Sophistication, we showed a modern and authentic country, that recognizes the legacy of past generations and their traditions, and valueing them. This project was developed by AICEP and launched at the 2020 Expo in Dubai in the Portuguese Pavillion store.