In_fluentes em Inglês

Learning English with EQUIPA.

Wall Street English has been in Portugal for 30 years, distinguishing itself from competitors with a truly effective teaching method. For over 11 years, AEQUIPA has been teaching Wall Street English to speak the language of brands.

Team

Francisca Meneses

Project Manager

Cristina Gonçalves

Project Director

Mário Mandacaru

Creative Director

Mafalda Quintela

Copywriter

Francisco Chatimsky

Diretor de Arte

João Belmar da Costa

Produtor Executivo

Maria Vasconcelos

Fotógrafa

in_fluents in English

In celebration of 30 years of WSE, we created a multimedia communication campaign aimed at new generations, while honoring everyone who has learned English at this school in Portugal over the past three decades. The concept "If you're fluent in English, you're in_fluent" emphasizes the importance of English fluency for both personal and professional success.

The Power of Image

We sought an art direction inspired by major editorial references, such as the covers of Forbes or Vogue, stepping away from conventional advertising standards. The styling, hair, and makeup were iconic, while still respecting the wardrobe codes of real people. Strong color backgrounds were used, with acting that represented the lives of these profiles, but with a bolder perspective. We also aimed to bring the vibe of an editorial photoshoot into the film pieces, using these moments as the foundation for our narrative and to showcase our “Influential.”

Influential Films

Films where the influencer universe is explored in a unique way. A "scroll" of the protagonists during a photoshoot, with a voice guiding us through the story. In a very editorial and elegant tone, with a touch of humor and a hint of provocation. A campaign aimed at celebrating the students and WSE, with a distinctive tone and plenty of character.

An Integrated Campaign

A multimedia campaign with 4 films for TV and cinema, social media, billboards, and outdoor advertising.

Portugal Concept Store

A brand made from our lines.

The Portugal Concept Store brand was created for the promotion and exposure of brands of Portuguese origin. Under the concept Crafted Sophistication, we showed a modern and authentic country, that recognizes the legacy of past generations and their traditions, and valueing them. This project was developed by AICEP and launched at the 2020 Expo in Dubai in the Portuguese Pavillion store.