Bial

A patient-centric image for an empathetic brand.

Bialive is a health-oriented digital platform that aims to democratize medical knowledge. A EQUIPA collaborated with Bial, a pioneering pharmaceutical company with a strong international presence, to take on this digital challenge, contributing to the cutting edge of healthcare.

A EQUIPA

Cristina Gonçalves

Project Director

Mário Mandacaru

Creative Director

Francisca Meneses

Project Manager

Pedro Leal Almeida

Digital Strategist & Brand Designer

Mia Miguel

Graphic & Motion Designer

João Caixinha

UX/UI · LITTLEBOX

Filipe Moraes

Development · LITTLEBOX

From digital innovation to human connection.

Bial's challenge was to create a pioneering platform aimed at improving the quality of life for patients, caregivers, and healthcare professionals, through the democratization of medical knowledge in a fast, inclusive, and intuitive way. To achieve this, an empathetic and engaging brand was created, always grounded in the pillars of connection, transparency, and care.

A patient-centric image for an empathetic brand.

The name Bialive comes from the combination of the words Bial and Alive, allowing for a range of interpretations. The graphic language is inspired by the line present in the Bial brand, evolving into graphic elements that provide flexibility and reinforce the values of connection, unity, care, and treatment. The intersecting and multiplying circular shapes represent the world around us, relationships, support, and the journey towards the well-being of all.

UX UI DESIGN

The richness of the color palette, inherited from the Bial brand, brings clarity to the navigation and serves as a structural element from an informational perspective, contributing to content segmentation by type.

A digital solution for healthcare.

A unique and distinct platform that uses digital technology as a tool to provide the best healthcare. Through a user-friendly language and an intuitive, clear information structure, it not only offers information to patients and caregivers, but also provides an exclusive area for healthcare professionals, with tools that optimize the consultation and medical follow-up process.

Graça Trigueiros
Brand Manager Bial

“Thank you, Team, for all your dedication, work methodology, closeness, creativity, patience, dialogue, and understanding. Working with you was a true embodiment of what it means to work as a team, and without that, we would never have achieved a final result that continues to captivate us and has exceeded our expectations.”

Amália na America

Far beyond Fado.

The timelessness and universality of Amália Rodrigues portrayed in a graphic universe that goes beyond fado.