Amália na America

Far beyond Fado.

The timelessness and universality of Amália Rodrigues portrayed in a graphic universe that goes beyond fado.

A EQUIPA

Cristina Gonçalves

Project Director

Mário Mandacaru

Creative Director

Francisca Meneses

Project Manager

Pedro Leal Almeida

Digital Strategist & Brand Designer

A DIVA BEYOND FRONTIERS

ÉGIDE presented "Amália in America – Beyond Fado," a concert held at CCB that honored Amália Rodrigues, highlighting her extraordinary contribution to spreading Portuguese music beyond borders. AEQUIPA, inspired by images of iconic concerts at the Hollywood Bowl and the legendary fado diva, created the communication material for this grand spectacle, drawing from a reinterpretation of 1960s aesthetics.

Hyphen

Connected by experience

Hyphen is a symbol of connection, continuity and cohesion, essential qualities for a global UX company. The trust-based relationship that already existed with A EQUIPA was instrumental in our decision to embrace the challenge of its rebranding and strategic repositioning at a pivotal moment of growth and expansion.