Master you English
National campaign that communicates Wall Street English valencies taking advantage of humour/nonsense in a differentiating and impacting way.
Build up
English is a fundamental skill and there are countless times where a mistake puts us in embarrassing situations.
Whenever someone makes a mistake/does not understand English in a meeting or in a social or professional situation, they may create moments of great confusion and embarrassment.
The idea
We “mascotted” the mistakes!
The English bulldog, with his sweet and gentle disposition, represents a weak English level that when “uncontrolled” causes uncomfortable or even catastrophic situations.
The personage who expresses himself badly in English (represented by the actor Eduardo Madeira), humorously stars in situations where his lack of control over the language has unexpected repercussions..
