Meet Bill — Navigator

Communication concept
Animation Video
Partnership: Homem Bala / Tambourine

Video to promote the role of Navigator Eco-Logical 18lb in the North American market, where the consumption pattern is 20lb, taking potential clients to experiment this new reference.
In an animation movie we present very precise data that would be boring to transmit if they weren’t softened by the leading figure, Bill, who impersonates the target and helps pass the information with some humor. The success of this animation led to its translation into more than 10 languages and worldwide dissemination.