Ana Freitas
Designer
Daniela Valdez
Brand Strategist
Isabel Goulard
Designer
Indie Campers
At Indie Campers, the right way is forward.
Indie Campers
At Indie Campers, the right way is forward.
In 2020, Indie Campers, one of Europe's largest camper van rental companies, was moving towards an expansion into 15 new cities and an increase in their fleet of vehicles. Hitchhiking with A EQUIPA, the brand reinvented themselves, in a process of strategic reevaluation.
A EQUIPA
Starting from the ‘Independence of movement’ position, on vacation or traveling, identified together with Indie Campers, the motto ‘The Way to go’ gained track and became the new signature of the brand.
The graphic identity was born with the brightness of the sun from the East, and set with a blue and yellow pallet, inspired by the solar movement over the course of a trip.