Gira

Lisbon by bike is so much prettier (Gira).

EMEL proved that the 7 hills of Lisbon aren't an obstacle. They launched a shared network of municipal bicycles, now used by thousands. With that momentum in mind, A EQUIPA was chosen to bring attractive mobility to the city.

PRETTY AND DIRECT.

Identifying a target audience and early adopters allowed to reach the right insights, that led to a brand concept and unpretentious verbal identity that evokes Lisbon and a has a functional echo in its people.

TYPICALLY LISBON, AND HEADING TOWARDS THE FUTURE.

From Lisbon to all, the GIRA brand speaks of an uncomplicated and agile service to an audience that's equally dynamic and practical. In our own simples and modern language that brings the future to the city and the more conscientious.

Indie Campers

Na Indie Campers o caminho certo é em frente.

A Indie Campers, uma das maiores empresas de aluguer de autocaravanas da Europa, caminhava para uma expansão para 15 novas cidades em 2020 e um aumento da frota com novos veículos. Foi à boleia da EQUIPA, que a marca se reinventou, num processo de reavaliação estratégica.