Miguel Guedes Ramos
Designer
Francisca Meneses
Project Manager
Rita Bernardo
Copywriter
Marta d'Avila
Designer
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Trindade
A return to the essence of Trindade.
Trindade is the oldest and most beautiful brewery in Portugal. This historical monument, which is noble, democratic and popular, is a Cultural Heritage of Lisbon and really deserved a refurbishment, a brand renewal and a new positioning that simultaneously maintained its uniqueness and that would dignify it and carried it into the future. A EQUIPA will give a taste of the new Trindade of old.
Miguel Guedes Ramos
Designer
Francisca Meneses
Project Manager
Rita Bernardo
Copywriter
Marta d'Avila
Designer
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Trindade has always been a melting pot of many contrasts. The new brand has been seasoned from the many familiar ingredients, and a new and more unique positioning was cooked as a side dish. It is now served in copper tones (just like the beer it has always produced) and blue (like the tiles that make it iconic), in a shape inspired by the arches so prominent in its interior. A change of identity that makes it more current, while reinforcing its heritage grandeur.
A renovated Trindade calls for perfectly cooked communication, aligned in all moments, formats, and media. With a new manifest that is an ode to uniqueness, appetizing layouts and headlines that drink from Lisbon’s tradition. All of this served on a multimedia campaign, the website and the support graphics, from the facade to the menus, from the signage to the packaging.
Of body and soul. As Lisbon as it gets. As mighty and delicate as beer can be. Old, new and modern. Historic and with many stories to tell. Of contradictions, contrasts and ambitions. Of everyone and nobody's. From A Equipa, with love.
Oceanário
There’s an Oceanarium of locals in Lisbon.
It’s become part of the Lisbon landscape since 1998. The Oceanarium is one of the largest attractions for those who visit the city. Today’s tourists are travelers. They like to feel what is genuine, to mix with the locals and their ways. A EQUIPA dove in to the adventure of presenting the Oceanarium’s residents to its visitors.