Ana Costa Dias
Brand Strategist
Carlos Capítulo
Designer
Luís Carvalho
Motion Graphics
Francisca Meneses
Project Manager
Marta d’Avila
Designer
Portugal Concept Store
A brand made from our lines.
The Portugal Concept Store brand was created for the promotion and exposure of brands of Portuguese origin. Under the concept Crafted Sophistication, we showed a modern and authentic country, that recognizes the legacy of past generations and their traditions, and valueing them. This project was developed by AICEP and launched at the 2020 Expo in Dubai in the Portuguese Pavillion store.
A EQUIPA
Born from the horizon line which challenged us to explore new worlds; from the lines that intertwine in the looms to make rugs, from lace and embroidery. Lines that for many centuries haves sustianed the richeness of our architecture and form the delicate filigree pieces. They are lines that will continue to harmoniously draw the future of what we make, representing so well who we are.
Visual Identity & Deconstruction
The "Q" was kept but redesigned to suggest a circular path (Circular Economy), combined with an original, more modern and simple typography; the color palette alludes to the natural surroundings and environmental values, mirroring the Quinta's renewed and optimistic attitude. The symbol can be “fragmented” into pieces that will allow the development of a unique and distinctive visual universe that responds to graphic and architectural needs.