The environment as an opportunity to communicate
We chose to use the Circular Economy theme to communicate Carmona Group's activities. This is a current issue, and of interest to all the Group's audiences, which makes their scope of action more accessible and relevant to a greater number of people. By raising its value proposition, the Carmona Group proposes to lead by example through the viability and promotion of a concept considered a national priority. Because waste management has always been at the base of the Circular Economy system, the Carmona Group can allow itself to appropriate this concept, differentiating itself from the competition whose communication focuses on technical aspects or general concepts of the sector.