GIRA, Lisbon by bike is so much prettier (Gira)

Gira

Lisbon by bike is so much prettier (Gira).

EMEL proved that the 7 hills of Lisbon aren't an obstacle. They launched a shared network of municipal bicycles, now used by thousands. With that momentum in mind, A EQUIPA was chosen to bring attractive mobility to the city.

A EQUIPA

Mariana Coutinho

Designer

Daniela Valdez

Brand Strategist

Marta Anahory

Project Manager

Luís Carvalho

Motion graphics

Mário Mandacaru

Creative Director

Cristina Gonçalves

Project Director

Identifying a target audience and early adopters allowed to reach the right insights, that led to a brand concept and unpretentious verbal identity that evokes Lisbon and a has a functional echo in its people.

From Lisbon to all, the GIRA brand speaks of an uncomplicated and agile service to an audience that's equally dynamic and practical. In our own simple and modern language that brings the future to the city and the more conscientious.

Indie Campers

At Indie Campers, the right way is forward.

In 2020, Indie Campers, one of Europe's largest camper van rental companies, was moving towards an expansion into 15 new cities and an increase in their fleet of vehicles. Hitchhiking with A EQUIPA, the brand reinvented themselves, in a process of strategic reevaluation.