Cristina Gonçalves
Project Director
Mário Mandacaru
Creative Director
Francisca Meneses
Project Manager
Afonso Almeida
Designer
A Mercearia
Motion graphics
Aos papéis
Produção gráfica
CURARTE
Culture that cares
The visual language applied across the various print and digital materials is unified through the use of monospaced typography, pastel colours and black-and-white imagery. The layouts favour generous spacing, highlighting both the content and the format on which it is presented. The main printed piece comprises three booklets and a folder containing the map and the intervention sheets. Each has a different format and colour, and they are held together by an elastic band. This set of elements allows them to be intentionally separated and easily brought back together.
With a clear and intuitive information architecture centred on the user experience, the website organises the 13 interventions, making content easier to navigate and discover. Responsive and aligned with the brand, its design follows UX/UI best practices, ensuring strong performance and optimisation, with the aim of strengthening CURARTE’s digital presence and expanding its impact.
For the public launch of CURARTE, a range of event decoration, signage, merchandise and project presentation materials was created for all stakeholders.
CURARTE is promoted by Égide – Portuguese Association of the Arts and was conceived in 2020 by Francisca Fava and Pedro Nuno Fava, who were then students at the University of Lisbon’s Faculty of Medicine.