Wall Street English
Learning English in a team (Equipa).
Wall Street English has been in Portugal for more than 20 years, and stands from the competition for having a teaching method that is truly efficient. For 8 years now, A EQUIPA has taught Wall Street English how to speak the brand language.
Francisca Meneses
Project Manager
Marta D'Avila
Designer
Fernando Mamede
Realizador
Julie Van den Bulck
Produtora
Leandro Ferrão
Diretor de Fotografia
Diogo Branco
Fotógrafo
Pedro Coriel
Copy
Luís Carvalho
Motions
Ines Castel Branco
Locutora
Rita Prieto
Stylist
Marta D'Avila
Designer
Daniela Valdez
Brand Strategist
Tiago Galo
Ilustrador
Luís Carvalho
Motions
Ricardo Henriques
Copy/Brand Strategist
Afonso Arraiano
Designer
Marta D'Avila
Designer
Marta Anahory
Project Manager
Luís Carvalho
Motions
The behavioral change that we suffered with the pandemic enhanced the flexibility positioning that Wall Street English already had. Learning is a lot more successful if it can be achieved where and when we want, and to reinforce that advantage, we thought of a national multimedia campaign with a provocative motto: ‘At our home our yours?.
The English language has the power to bring people and cultures together, the power to be used against what divides us, such as inequality, intolerance and prejudice. This campaign, in collaboration with Tiago Galo, was done across the country and encouraged learning English to bring us closer to one another.
Not knowing English can land you in awkward situations. In this campaign, we made a mascot out of the low level of English of a clumsy Bulldog that landed actor Eduardo Madeira in trouble.
Portugal Concept Store
A brand made from our lines.
The Portugal Concept Store brand was created for the promotion and exposure of brands of Portuguese origin. Under the concept Crafted Sophistication, we showed a modern and authentic country, that recognizes the legacy of past generations and their traditions, and valueing them. This project was developed by AICEP and launched at the 2020 Expo in Dubai in the Portuguese Pavillion store.
