Wall Street English
Learning English in a team (Equipa).
Wall Street English has been in Portugal for more than 20 years, and stands from the competition for having a teaching method that is truly efficient. For 8 years now, A EQUIPA has taught Wall Street English how to speak the brand language.
Francisca Meneses
Project Manager
Susana Lourenço
Copywriter
Ana Zilhão
Designer
Marta d'Avila
Designer
Lara Afonso
Announcer
João Arrais
Announcer
Mané Ribeiro
Announcer
Laura Gomes Pedro
Announcer
Miguel Marques
Announcer
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Francisca Meneses
Project Manager
Marta D'Avila
Designer
Fernando Mamede
Director
Julie Van den Bulck
Producer
Leandro Ferrão
Photography Director
Diogo Branco
Photographer
Pedro Coriel
Copywriter
Luís Carvalho
Motion
Ines Castel Branco
Announcer
Rita Prieto
Stylist
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Marta D'Avila
Designer
Daniela Valdez
Brand Strategist
Tiago Galo
Illustrator
Luís Carvalho
Motion
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Ricardo Henriques
Copywriter / Brand Strategist
Afonso Arraiano
Designer
Marta D'Avila
Designer
Marta Anahory
Project Manager
Luís Carvalho
Motion
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
The truth is that nowadays, no one can escape English in Portugal. Sooner or later you’ll have to deal with it. So don’t get caught without knowing how to respond. Who knows what you might miss out if you don’t?
In a fun and chat friendly way, the campaign took some everyday life examples of expressions and contexts that everyone certainly struggled with and amplified them, teasing people with the need “You’ll have to respond to English”, generating a fun and empathic dialog.
The behavioral change that we suffered with the pandemic enhanced the flexibility positioning that Wall Street English already had. Learning is a lot more successful if it can be achieved where and when we want, and to reinforce that advantage, we thought of a national multimedia campaign with a provocative motto: ‘At our home our yours?.
The English language has the power to bring people and cultures together, the power to be used against what divides us, such as inequality, intolerance and prejudice. This campaign, in collaboration with Tiago Galo, was done across the country and encouraged learning English to bring us closer to one another.
Not knowing English can land you in awkward situations. In this campaign, we made a mascot out of the low level of English of a clumsy Bulldog that landed actor Eduardo Madeira in trouble.
Portugal Concept Store
A brand made from our lines.
The Portugal Concept Store brand was created for the promotion and exposure of brands of Portuguese origin. Under the concept Crafted Sophistication, we showed a modern and authentic country, that recognizes the legacy of past generations and their traditions, and valueing them. This project was developed by AICEP and launched at the 2020 Expo in Dubai in the Portuguese Pavillion store.
