Isabel Goulart
Designer
Daniela Valdez
Brand Strategist
Marta d'Avila
Designer
Luís Carvalho
Motion
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Tangível
1+1?
Spark 2D and Tangível were well-known companies in the design, technology and innovations worlds, but they didn’t have a strong market positioning. Their merge led to the revision of their brand strategy, to the search for a unifying solution able to assert their presence in the national and international markets and with the potential for growth in other fields.
A EQUIPA
Whenever UX Design is well developed and applied, it provides an entropy-free interaction and virtually disappears. The name Tangível (tangible) refers to this purpose, subverting its meaning as tangible and real.
To the semantic subversion we’ve created a visual twist. We focused on the ‘T’, making it incomplete, on the understanding that everything that is truly important is there, even if you can't see it.
The Tangível Group is an umbrella for several companies, and has taken over as a strong brand with a distinctive language able to generate pride among its employees and is the leader in a highly competitive market.
TerraDue
Terradue, a brand that advances with a lot of science.