Praça, restauração - Brand Identity

Praça

In Praça everything is down-to-earth.

Praça is the new restaurant concept of the Beato's Creative Hub, that is also an online grocery store. Coming from the 'farm to table’ concept, and counting on A EQUIPA’s help, it concentrates into just one place authentic food produce, directly from small regional producers.

A EQUIPA

Carlos Capítulo

Designer

Daniela Valdez

Brand Strategist

Rita Bernardo

Copywriter

Marta d'Avila

Designer

Francisca Meneses

Project Manager

Mário Mandacaru

Creative Director

Cristina Gonçalves

Project Director

‘The Portuguese increasingly want to know where their food is coming from’. This was the insight to the brand build. The identity was developed from the ‘Bring people to the essentials again’ key idea. The geometric logo was designed to reflect the drive and modularity of the physical space, contrasting with the organic side of product images.

The communication mirrors the concept's and raw material’s authenticity, putting the focus on the producers and the product. These are the true stars of A Praça. The end goal is to impact people through the contact with the origin and authenticity of the offer.

Maleo

At Maleo there is flexibility to shape the future.

The idea for the business started as a small office center, but with a big ambition: get to all new office types and ways of working, from remote to virtual. A EQUIPA pulled a chair, and worked on a new brand strategy, name and identity for this office center.