Ana Freitas
Designer
Daniela Valdez
Brand Strategist
Isabel Goulard
Designer
Marta d'Avila
Designer
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
Número Primo
Douro is as special as a prime number.
Número Primo is a family’s common passion for Douro wine that, together with enologist Tiago Carvalho, took ancestral vines to make a wine for the future. A EQUIPA brought even more flavor to this wine with a prime brand worthy of its name.
Ana Freitas
Designer
Daniela Valdez
Brand Strategist
Isabel Goulard
Designer
Marta d'Avila
Designer
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
The name Número Primo (Prime Number or also, if the words are translated separately, Cousin Number), is a play with words that takes on several meanings. This can be the family ties of the 3 project creators and the mathematical expression that designates special and unique features that allude to the number of cousins and also the particularities of the wine.
Although heritage is a major factor in communication, the courage and the audacious vision of these three cousins allowed greater brand freedom, opening up a more creative path. We transformed the cousins’ winemaking ‘inexperience’ into a differentiating storytelling, with the right language and tone of voice.
Missão 360
A 360 Mission to protect the planet.