Maleo
At Maleo there is flexibility to shape the future.
The idea for the business started as a small office center, but with a big ambition: get to all new office types and ways of working, from remote to virtual. A EQUIPA pulled a chair, and worked on a new brand strategy, name and identity for this office center.
Isabel Goulard
Designer
Daniela Valdez
Brand Strategist
Marta d'Avila
Designer
Rita Dias
Designer
Francisca Carolino
Project Manager
Francisca Meneses
Project Manager
Luís Carvalho
Motion
Mário Mandacaru
Creative Director
Cristina Gonçalves
Project Director
The Maleo name translates the flexibility and capability for the unique adaptability of the company and space. The wordmark distinguishes itself by the unexpected transformation of the first letter, an ‘m’ so distinctive that it can be used as a symbol. The typeface is objective and direct, stripped of ornaments, conveying precision and friendliness.
Living in a very colorful environment, the Maleo brand uses black and white as their basic colors, guaranteeing an expressiveness as assertive as it is discreet.
Tangível
1+1?
Spark 2D and Tangível were well-known companies in the design, technology and innovations worlds, but they didn’t have a strong market positioning. Their merge led to the revision of their brand strategy, to the search for a unifying solution able to assert their presence in the national and international markets and with the potential for growth in other fields.
