Comodoro · It’s all about new heritage

Naming
Branding
Brand strategy
Brand voice

Naming, brand strategy and brand voice for a tie brand, born with the Portuguese heritage, offering exclusive products manufactured in Portugal.

Comodoro is a brand that defines itself as a pioneer in the area of men’s fashion accessories aiming to climb to a new path of innovative style and standards in a typically conservative product. The adventurous attitude of the Discoveries was the starting point for the development of the brand universe.

The naming Commodoro rescues the designation of the naval officer’s patent above the Captain (currently rear admiral), which coupled with visual and verbal language with maritime references, reworked in a contemporary way, communicating elegance, innovation and quality.