Bright Concept

Naming e Branding
Comunicação

The word BRIGHT perfectly translates the brand’s ambition, reinforced by the tagline “It’s in you” that clarifies the company’s purpose: “empowering people”. We know that intrinsically people have everything they need, they just have to discover it to shine. The brand and all its communication reinforce the invitation for a challenge, always stimulating and instigating an action.