Rebranding of a brand where we assumed an empty space as an identity element. Decoration of different environments implies the conception of empty space as an element to be worked. This was the insight for the rebranding of the brand which can be opened on the surfaces where it is applied. Typography can be used in the creation of ethnic-inspired patterns, in a reference to the store’s style. The signature ‘Sense of Space’ not only reinforces the concept as it gives voice to its communication.